A day in the life of a Realtor can be very busy between building relationships with your clients, trying to find the right buyer for your listings and building a profitable business.? By having the right tools, such as social media and an effective real estate business phone solution, you can maximize the time spent growing your business and providing exceptional customer service.
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Here are five tools that every Realtor should have:
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Social Media
In the past, one of the challenges Realtors faced was getting face time with clients and potential clients. With so many social media tools available, you now have many ways to connect with customers and the challenge has become using the tools effectively to most grow their business.
Facebook is a great way to keep in touch with past clients and?remind friends and acquaintances know that you are a Realtor. Many agents also use Twitter to further connect with clients and as part of their content marketing strategy to provide interesting and educational material to their followers.? Pinterest is one of the newest players in social media and offersmany opportunities for Realtors to visually provide information to their clients.
LinkedIn also has many uses for Realtors, including networking with business clients and using existing contacts to make introductions to potential customers.? You can also ask past clients for recommendations through LinkedIn and give your LinkedIn page to potential customers in lieu of references.
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Email Newsletter Program
Many realtors find that sending regular newsletters or email updates is a great way to connect with clients. A Email Newsletter Program, such as MailChimp or Constant Contact, can help you create more professional newsletters and decrease the time spent.
?These email sending programs give me a great way to send large amounts of highly customized mass mail to my past/current clients and also fellow real estate agents,? said Sep Niakan, Real Estate Broker with? HB Roswell Realty in Miami. He finds that he can make his emails look professional using the pre-existing templates , create different email groups to send information to and even integrates with Facebook. ?I can even customize the email by mentioning their first name or any other personal ghinformation about them like their title or spouse?s name I have stored, so it feels more personal to them when they receive it,? said Niakan.
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Real Estate Business Phone Solution
Since you most likely spend much of your time outside of your office, it is important that you have a real estate business phone solution so you are always accessible by phone. You want to be reachable?whenever an offer comes in for one of your properties or one of your buyers has important question.? Phonebooth is an ideal solution for many Realtors and was recently noted as one of the Top 10 Must Have Tools for Realtors by Wisconsin Real Estate Magazine.? Phone Booth is a full-featured VoiP (Voice over Internet Protocol) phone system that allows Realtors to easily and affordably access telephone calls and have all voicemails sent to their email box.
Go Realty in Cary, North Carolina uses Phonebooth so that its?Realtor?s are accessible no matter what location they are working in and?the agents are?especially fond of the Find Me-Follow Me feature which provides seamless call forwarding. Because the tool only costs $20 per month, Realtors get the benefits of more expensive real estate business phone solutions at a fraction of the cost.
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Lead Generation Program
Since generating leads in an important part of being a successful in the real estate business, many Realtors find lead generation programs to be an essential tool.? Many programs now integrate mobile technology, suching texting, QR codes and audio call capture, with the ability for Realtors to buy leads that help connect interested buyers with sellers.
Lori Monstein, Broker with Windermere Real Estate credits RealLead as one of the reasons she won ?Rookie of The Year? as her first year as an agent and uses the program to buy uncaptures leads of people looking at properties. ?I know at that specific time when that customer looked at the property and what marketing materials they were using (newspaper, sign rider, flyer, magazine) and exactly which property.? The magic of this is that it doesn?t have to be one of my listings,? said Monstein.
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Camera with Wide Angle Lends?and?Digital Editing Programs
A camera is still an important piece of a Realtor?s toolkit and can dramatically help increase the effectiveness of your marketing efforts. Niakan recommends having a camera with a wide angle lens and taking photos three to four feet off the ground to capture more of the space and more closely resemble professional photos.
?A wide angle lens makes small places look bigger, and big places look enormous,? said Niakan. You can also use your camera to take video footage to create online videos showcasing your properties. Niakan uses an expensive video editing tool, such as Cyberlink PowerDirector, to edit the footage, add music and marketing text.
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