Leap2 Raises $1.6M For A More Social And Image-Centric Approach To Mobile Search

Search startup Leap2 is announcing that it has raised $1.6 million in new funding. It's also releasing new versions of its iOS and Android apps. Building a better search experience than the existing players is a pretty tall order. In Leap2's case, it sounds like the focus really is on the experience, incorporating more images and social updates into a unified search result. Mixing different media into one list of links may not sound particularly new, but founder and CEO Mike Farmer told me via email that Leap2's goal is to give you "the whole answer," so there's one result with all the content you're looking for, and you don't have to visit a number of different sites to piece things together.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xpr5Gn8YaBE/

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