How to Grow Your Business with Outbound Telemarketing | the Call ...

By Amanda Ciccatelli

In today?s competitive?call center world, it is not enough to simply advertise and expect the market to come to you through an inbound phone call. Instead, existing customers need to be encouraged and enticed in order to one day become loyal, and new customers need to be searched for.

So, businesses are looking to increase their customer service levels, as retaining existing customers is far less cost intensive than attempting to win new ones. As a result, they are proactively making contact with their customer base on a regular basis to increase customer service by way of?outbound dialing.

Outbound should be a core part of any organization?s go-to-market strategy because it is a way of developing valuable customer relationships, and when done right, is a way of getting the appropriate proposition to an accurately targeted market.

Specifically, outbound telemarketing?is one of the most efficient ways to generate new business leads these days. One can reach out to endless amounts of people in a short period of time with an automated dialer, but you may be wondering, ?How exactly do call centers generate more money??? Well, Telepoint Communications Inc., a provider of all aspects of call center services including?outbound, inbound, and on-line customer care, has three tips that will help you grow your business using outbound dialer software.

Today, Telepoint combines a customer service feel with an actual sales call, making the person on the other end of the phone feel they are being provided with help and support, which creates a strong rapport and leads to sales. Providers of inbound and outbound call center services, such as lead generation and new customer acquisition, should follow these tips for positive productivity results.

Customer Satisfaction: It?s common to call a 1-800 number with questions or concerns about a product and get an automated machine answering. But, when these numbers are dialed and are able to speak with a live person, customers are more satisfied. If future clients are pleased with a company?s customer service, clients are likely to use a company?s service again in the future.

Larger Reach:?Outbound?call centers also benefit companies themselves, providing the opportunity to reach a large audience. By utilizing a call center, companies can reach thousands more people in a day than they would by going door-to-door, mailing advertisements or using manual dialers. So, automated dialers are designed to connect a call to the representative right after they get off their last call, with no wait time in between calls, which will lead to more total contacts.

Accessibility: ?Call centers offer an accessible way to contact the company without leaving home, giving customers a faster way to contact a future client to purchase products, replacements, etc. It eliminates those who forget about using the product if there is no time to visit your location.

We are call center strategy and software experts.? Call us today at 1-877-499-7012 or fill out the contact form on the right for more information!

Edited by Allison Boccamazzo

This article was originally posted on dialer-software.tmcnet.com/articles/329440-how-grow-business-with-outbound-telemarketing.htm

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Source: http://thecallcentercorp.com/2013/03/how-to-grow-your-business-with-outbound-telemarketing/

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